A few months ago, I wrote a post on switching from MailChimp to ConvertKit. At the time, I knew I needed to get off MailChimp, but didn’t know exactly what features I needed to be looking for. After using ConvertKit for five months, I’ve decided that I need to find something else. ConvertKit is great (and works really well for a lot of people like Pat Flynn), but I need a little more than what it has to offer. Namely:
- Event tracking. It’s not enough to just tag a subscriber with some info (like ‘customer’ or ‘free-guide-download’). I want to know WHEN that tag was applied, when that subscriber converted, etc. Knowing when would help me craft better email sequences and create a more personalized experience for a subscriber.
- A robust API. I’m starting to use a lot of different services to manage Stitch People, and am building custom solutions to integrate them. For example, we use Zendesk for our support emails. When someone writes in, we have an app that displays customer information about that person from our Shopify store. I wanted the same kind of functionality for people who purchased our products on Amazon, so I built my own app for that. The next app I build will be for pulling in data from our email marketing tool with all that event data I already mentioned. When did they subscribe? How many emails have they opened? How engaged are they in the brand? All this information will help me provide better customer service, but I can’t get that data without a good API. The ConvertKit API isn’t robust enough to handle what I need.
- Subscriber meta fields. I need to be able to store more information about a subscriber than just name and email. I’d like to eventually build out my own abandoned email recovery tool and email sequence, and need to be able to save things like cart recovery URL for a subscriber.
- Lead scoring. This was a feature I enjoyed in MailChimp, but didn’t think I needed. Turns out I really do need it. We have a Facebook group full of really great, engaged customers. MailChimp’s engagement scores helped me handpick that group, but now that I don’t have anything that shows me my most engaged subscribers, I don’t know who to invite into the group to keep things fresh.
- Subscriber tracking. I’d love to close the loop on interactions subscribers have with my site. I’m segmenting people for Facebook Custom Audiences based on how they interact with my site, and I’d like to do that same kind of segmentation for my email list. For example, with the purchase of the DIY Stitch People book comes access to additional patterns available only online. I want to build a series of emails that can account for whether or not a subscriber has visited that URL yet. And what about customers who have already purchased one product, but are back on the website looking at other products? I’d like to proactively reach out to them based on what they were looking at.
Right now, it looks like Drip is going to be my best option. But before I commit to moving all my subscribers over, I’m going to do the free trial and see how things go. I’m also concerned that if I leave ConvertKit, all the links in emails I’ve previously sent won’t work anymore (like what happened when I left MailChimp), but that may be worth the benefits I’d be getting from Drip. More to come as I try out Drip and make a decision.