I recently moved our 6,700+ subscribers for Stitch People from MailChimp to ConvertKit, and I couldn’t be happier. Here are three reasons you should make the switch, too.
With ConvertKit, you can create multiple forms that all funnel into the same list. This means you can easily find all the subscribers that came from your blog sidebar signup form, or the ones that subscribed via the popup modal. You can also see conversion rates for each form. Here are 2 days worth of stats for two forms–one is a popup modal for StitchPeople.com, the other is an embedded form on the Stitch People homepage. Not surprisingly, the modal has a better conversion rate.
With MailChimp, you have one form per list. If you want to differentiate between users to sign up from different locations, you have to get creative–usually with hidden fields and tags. But even then, it doesn’t come close to giving you the kind of insight into form performance as ConvertKit does. For the first time, I finally have data and can more easily A/B test my signup forms.
Courses in ConvertKit are equivalent to Automations in MailChimp–it’s a sequence of emails dripped out to a subscriber over time. There are two things I love about the way ConvertKit handles Courses. First, it’s dead simple to view and edit the sequence, including clicking and dragging to rearrange emails. A new Course comes with a default series of emails, all in draft mode. When you’re ready to start sending one of the emails in the sequence, you change it to Published.
The second thing I love about Courses is how easy it is to add and remove individual subscribers. For example, say you want to give subscribers the option of moving to a course that sends emails less frequently. You include a link in the email that people can click to indicate their preference. Clicking this link removes the subscriber from the current course and adds them to a different course (via ConvertKit’s Automations feature–next section). Managing individual subscribers like this is a pain in MailChimp.
For me, the Automations are the best feature of ConvertKit–it’s what finally tipped the scale. Automations let you manage subscribers based on events. For example, you can automatically tag a subscriber if they click on a particular link in an email. And that tagging of a subscriber can also trigger automatic enrollment in a course, etc.
My favorite automation feature is being able to tag subscribers based on links they click. I recently used this in a broadcast email sent to all purchasers of the DIY Stitch People Book, asking if they’d be interested in joining the secret Facebook group we’ve created.
Less than 24 hours after sending out this broadcast to over 1,800 people, I had over 400 people tagged in ConvertKit as wanting to join the Facebook group. So I did an export of those subscribers and sent them each an email invitation through Facebook to join the group. This idea of making it easy to let subscribers indicate preference with a simple click is huge. I’m getting much better response rates using this method–better than anything I ever saw with MailChimp.
ConvertKit is obviously a very new product. It doesn’t have all the bells and whistles that MailChimp has. But the more I’ve been using ConvertKit, the more I’ve realized that I don’t actually care about those extra bells and whistles. ConvertKit works, and it works well. The interface is clean, easy to navigate, and makes it extremely easy to get work done. ConvertKit is definitely on the right track, and if this is what the early version of the product looks like, I can’t wait to see how it evolves.
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